Effective Date: July 21, 2026

Last Updated: July 21, 2026

Welcome to Slow Hour (“we,” “our,” “us,” or the “Brand”), operated under the registered address IS-130, Shastri Nagar, Meerut 250004, Uttar Pradesh, India. Slow Hour respects your privacy and is committed to protecting the personal data of all visitors, shoppers, and users (“you,” “your,” or “Customer”) accessing our online store at info@slowhour.in (the “Website”).

This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you browse our Website, make a purchase, or interact with our services. By accessing or using our Website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

1. Statutory Compliance

This Privacy Policy is published in compliance with:

  • Section 43A of the Information Technology Act, 2000.
  • Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
  • The Consumer Protection (E-Commerce) Rules, 2020.
  • The Digital Personal Data Protection (DPDP) Act, 2023.

2. Information We Collect

We collect personal and non-personal data to process your orders, enhance your shopping experience, and maintain legal compliance.

A. Personal Data Provided Directly by You

  • Identity & Contact Data: Your full name, mobile number (+91), email address, billing address, and shipping address.
  • Account Credentials: Username, password, and account activity if you register an account with us.
  • Transaction & Billing Data: Payment preferences, transaction history, order details, and billing records. (Note: We do not directly store complete credit/debit card numbers or UPI PINs. All financial transactions are encrypted and processed by authorized, PCI-DSS compliant third-party payment gateways).
  • Communication Data: Customer support inquiries, emails sent to info@slowhour.in, phone calls to +91 7902020229, feedback, and product reviews.

B. Data Collected Automatically (Device & Usage Data)

  • Technical Information: IP address, browser type, operating system, device identifiers, and network information.
  • Usage Patterns: Pages viewed, products searched, time spent on the Website, clickstream data, and items added to your cart.
  • Cookies & Tracking Technologies: We use session cookies, persistent cookies, and web beacons to save your shopping cart, remember login details, and measure marketing analytics. You can manage or disable cookies through your browser settings.

3. How We Use Your Information

We process your personal data strictly for legitimate business purposes and compliance:

  • Order Processing & Fulfillment: To process transactions, pack orders, calculate shipping rates, dispatch parcels to your address, and send order updates via SMS/Email/WhatsApp.
  • Customer Support: To resolve complaints, answer inquiries, and handle returns or refunds.
  • Account Management: To create, maintain, and secure your personal user profile.
  • Marketing & Communications: To send updates on new collections, private sales, and newsletter editorials (“The Slow Letter”), provided you have explicitly opted in. You can unsubscribe at any time.
  • Website Optimization: To analyze traffic trends, conduct internal research, and improve site security and performance.
  • Legal & Regulatory Obligations: To comply with tax audit requirements, satisfy legal notices, prevent fraudulent transactions, and uphold consumer protection laws.

4. Disclosure and Sharing of Information

We do not sell, rent, or trade your personal data to third parties for their independent commercial gain. We share data only with trusted partners necessary to fulfill your order and run our services:

  • Logistics & Courier Partners: To share your shipping details (Name, Address, Phone Number) with third-party logistics services for order delivery and COD cash collection.
  • Payment Processing Partners: To facilitate secure online payments (UPI, Net Banking, Debit/Credit Cards, Wallets) via encrypted PCI-DSS compliant gateways.
  • IT & Infrastructure Vendors: To host our Website, manage databases, and send transactional email/SMS notifications.
  • Statutory Authorities: When required by law, subpoena, or government authority to protect legal rights or prevent fraud.

5. Data Protection & Security Measures

Slow Hour employs robust organizational, technical, and physical security measures to safeguard your personal data against unauthorized access, loss, misuse, or alteration. These include:

  • SSL Encryption: All data transmitted between your browser and our Website is encrypted using Secure Sockets Layer (SSL) technology.
  • Access Control: Restricted employee and vendor access to personal data strictly on a need-to-know basis under non-disclosure obligations.
  • Secure Gateway: Direct processing of all financial credentials through certified payment gateways.

While we take all reasonable steps to protect your personal data, no internet transmission or electronic storage method is 100% secure. You remain responsible for keeping your account credentials confidential.

6. Retention of Personal Data

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy—including completing your purchases, addressing warranty/return periods, satisfying accounting/tax requirements, and resolving legal claims. When personal data is no longer required, it is safely deleted or anonymized.

7. Your Data Protection Rights

Under applicable Indian regulations (including the DPDP Act, 2023), you have the following rights regarding your personal data:

  • Right to Access: Request details of the personal data we hold about you.
  • Right to Correction & Erasure: Request correction of inaccurate information or deletion of your account and data, subject to statutory retention exceptions.
  • Right to Withdraw Consent: Unsubscribe from marketing communications at any time via the “Unsubscribe” link in our emails or by contacting us.

To exercise any of these rights, please write to our Grievance Officer at info@slowhour.in.

8. Third-Party Links

Our Website may contain links to third-party platforms (e.g., social media pages like Facebook, Instagram, or external blogs). Slow Hour is not responsible for the privacy practices, content, or data collection policies of third-party websites. We encourage you to review their privacy policies prior to sharing any personal information.

9. Minors & Children’s Privacy

Our Website is intended for adult consumers capable of entering into legally binding contracts. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal data without consent, please contact us immediately to have the information removed.

10. Updates to This Privacy Policy

Slow Hour reserves the right to update or modify this Privacy Policy at any time to reflect operational changes, technical updates, or legal compliance. Any changes will become effective immediately upon posting on the Website with an updated “Last Updated” date.

11. Grievance Redressal & Nodal Contact

In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000, the details of our Nodal & Grievance Officer for privacy-related concerns are provided below:

  • Brand Name: Slow Hour
  • Entity Address: IS-130, Shastri Nagar, Meerut 250004, Uttar Pradesh, India
  • Grievance Email: info@slowhour.in
  • Customer Support Phone: +91 7902020229
  • Operational Hours: Monday – Saturday | 10:00 AM – 6:00 PM IST

We will acknowledge your privacy-related complaint within 48 hours and resolve it within 15 business days from the date of receipt.